On Forbes’ 2020 list of the 100 most valuable brands, the top five are the same as last year: Apple, Google, Microsoft, Amazon, and Facebook. In fact, the social network’s brand value declined by 21% between fiscal-year 2018 and fiscal-year 2019. “There’s a stickiness to brand value that’s pretty astounding when we think about it,” said Christie Nordhielm, a marketing professor at Georgetown University. The retailer’s brand value increased 12% year-over-year to $29.5 billion while jumping in the ranks from 26th to 19th. To this net brand earnings number, we applied the average price-to-earnings multiple over the past three years to arrive at the final brand value.

Source: Forbes July 27, 2020 18:45 UTC