Don’t forget, either, that Amazon and Netflix had already established 4K content streaming services featuring high profile content before the current Apple TV launched. Falling salesDon’t just take my word for it on all these issues with the fourth-generation Apple TV, though. Apple does potentially have excuses for the issues with the current Apple TV. Finally, you can see - and sort of understand - how Apple became very focused with the current Apple TV on making it slot more smoothly into a wider Apple product environment. In other words, with Apple TV’s fifth generation, it’s time for Apple to get back to thinking ahead rather than just playing catch up.

Source: Forbes February 17, 2017 14:30 UTC