The conservative opinion is that Apple will wait for stocks to build up of the expensive iPhone 8 and its advanced hardware. The iPhone 7S and 7S Plus will pick up the slack with the more traditional price point to allow the iPhone 8 to innovate on specs and sell at a higher price to maintain Apples forty percent margin. And the iPhone 8 (alongside the 7S and 7S Plus) is dominating the supply chain. I’m happy to argue that the iPhone 8 has already won 2017:The iPhone 8 could well be delayed and in short supply. The iPhone 7S and 7S Plus appear to be little more than iterative upgrades front he iPhone 7 family.

Source: Forbes July 29, 2017 00:01 UTC