Apple’s Timing and the Value ArgumentWhen Apple Music posted its understated reminder that its price remained unchanged, the message resonated beyond marketing. Apple Music continues to charge $10.99 per month for Individual plans in the US, unchanged since 2022, while including lossless audio and Spatial Audio at no additional cost. While Spotify and Apple Music compete around catalog parity, YouTube Music benefits from the messy edges of the internet. The Rivalry That Persists Without ResolutionThe competition between Spotify, Apple Music, and YouTube Music now feels less like a race and more like coexistence shaped by user identity. Apple users value integration.

Source: Daily Nation February 14, 2026 22:40 UTC