Apple’s first “failure to dominate” came with Apple Music, their streaming music service. That gap is reflected in current adoption numbers, with Millennials preferring Spotify to Apple Music 47% to 14%. The TV FactorThe loss of this cool factor (and the resultant loss of market share) presents a huge problem for Apple as it attempts to enter the TV market. Apple Music and Apple TV factor heavily into Apple’s original TV content play, to which they’ve already committed $1 billion. The assumption is that Apple will distribute their shows via Apple Music, which will likely only be available on Apple TV.

Source: Forbes September 07, 2017 23:26 UTC