Raving about hit smartphone game Pokemon GO, Cook stressed that Apple is "high on [augmented reality] for the long-run" and investing heavily. "Apple has more to show for its efforts in artificial intelligence, where it was an early pioneer with its Siri digital assistant. "The deployment of artificial intelligence technology is something that we will excel at because of our focus on user experience," he said.Ultimately, Cook argued, phenomena such as artificial intelligence and augmented reality will only reinforce the importance of the iPhone. He said the company was working to make sure its products worked well with third-party products like Pokemon Go. "That’s why you see so many iPhones in the wild right now chasing Pokemons," he said.- Reuters

Source: The Nation Bangkok July 27, 2016 05:15 UTC