When Apple launched Apple Maps in 2012, it didn’t go so well. Part of the challenge is that Apple was forced to rely on third-party mapping data providers. The complexity of downloading and managing mapping data from many suppliers just doesn’t scale. We estimate that Apple spends $1 billion every year on mapping data to break free of the shackles of a mapping data provider. We propose a new industry architecture that puts curated mapping data in the cloud and gives everyday companies that ability to overlay their proprietary data on top of the data stack to run algorithms and create custom and differentiated solutions.

Source: Forbes February 05, 2020 16:18 UTC