Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival. Discussions fizzledIndeed, discussions between Apple and the car industry seem to have fizzled in recent months. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. The CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.

Source: The Irish Times March 11, 2021 10:22 UTC