Apple just launched the iPhone 13 series, but the company has its outgoing model line to thank for its booming success in the premium smartphone market. Across the entire premium smartphone market, this specific price band accounted for 36% of premium smartphone sales in Q1 2021 — a growth of 182% year-over-year. Samsung hung on to 22% of the premium market in Q2 2020, but this share dropped to 17% in Q2 2021. The latter grew its premium stake from 4% to 6% between Q2 2020 and Q2 2021, adding to its success across all pricing bands in Q2 2021. Other Android smartphone makers are slowly joining the big four in the premium segment.

Source: The Nation September 16, 2021 07:52 UTC