Services like Siri, Apple Music and Apple Pay add significant value to the iPhone and other Apple devices, Dawson said. Experts say the quality of Apple’s software and online services is increasingly critical to maintaining its popularity with consumers. If an iPhone owner uses Google’s Gmail, for instance, Apple’s software may not scan those emails for useful information. In some respects, Siri remains plenty competitive, at least so long as you stick with Apple’s other services. Along with new Siri features, Apple is expected to unveil other software improvements for its iPhones, iPads and Mac computers.

Source: Indian Express June 11, 2016 03:42 UTC