Apple Inc. has long been a pioneer in marketing its products, but the tech giant is preparing for an unusual Covid-19 era September event on Tuesday, one that isn’t expected to feature an iPhone or a packed crowd. Chief Executive Tim Cook will continue with the cadence of a keynote event, but via web stream, and instead of featuring a new flagship iPhone, the company is expected to reveal its latest watch and an updated iPad. The event is set to start at 1 p.m. New York time.

Source: Wall Street Journal September 14, 2020 09:33 UTC