Apple’s Big Spending Plan to Challenge Netflix Takes Shape - News Summed Up

Apple’s Big Spending Plan to Challenge Netflix Takes Shape


But many of the people working with Apple said they have received little or no information on how, exactly, their shows will be released. Apple’s entertainment team is based in Culver City, Calif., historically a center of moviemaking. About $1 billion was set aside for them to spend on programming, and they have blown well past that amount by now. Apple’s entertainment team has not been totally opaque. It has provided feedback to individuals involved in the shows, but it has been tight-lipped about the marketing and rollout plans.


Source: New York Times March 17, 2019 21:20 UTC



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