Food creates amazing content and people are driven to it, said Armin Faraji, co-founder of the Node app, which launched about a month ago. Grover decided to try Node to capitalize on the power of influencer posts to boost foot traffic and sales. The influencers who redeemed the offer photographed the colourful French delicacy with professional equipment rather than just a smartphone, she said. The app also makes sponsorship easier for those who may lack the high follower counts to receive payment for promotional posts. Dipped Donuts owner Grover anticipates he’ll launch another Node offer in the future, but isn’t certain whether he’ll use the app regularly or intermittently after the trial period.

Source: National Post September 13, 2018 16:52 UTC