Show-stopping campaigns that achieved true effectiveness were honoured and celebrated at the Commercial Communications Council’s 2023 Aotearoa Effie Awards, in association with TVNZ, held at the Auckland Town Hall last night. It’s brilliant that ‘This is Kiwi’ and the banks transformation has been recognised with the Grand Effie. In the Diversity, Equity & Inclusion category, ‘Rep Your Suburb’ for Whānau Ora earned a bronze award, while ‘You’re Cooked’ for Fire and Emergency NZ received five distinctions, including a gold for Short-term success. The Motion Sickness and Fire and Emergency NZ team. We all know how hard it is to write an Effie, let alone win and yet every year the bar keeps getting raised.

Source: Stuff October 27, 2023 00:35 UTC