This was the level that management had always identified as a breakeven sales level. Kelly says the New European and the New Day have totally different models. Pro-Remain newspaper the New European is thought to have sold more than 40,000 copies of its launch edition, more than the short-lived national the New Day when it was shut by publisher Trinity Mirror. It is likely that Archant too would need to sell such numbers to make the New European viable as a print product. After an early sales frenzy, the first run was 100,000 copies, the title has settled down at between 10,000 and 15,000 sales.

Source: The Guardian July 21, 2016 13:34 UTC