ToplineSome businesses in countries from South Africa to the United Kingdom face criticism for their LGBTQ Pride marketing campaigns and are being slammed as “woke”—an American term co-opted and exported as more right-wing activists target businesses that celebrate Pride Month or a range of progressive causes. The tweet outraged some South African consumers who branded the company “woke” and said they would no longer shop there. Chief CriticsBritish media personality Piers Morgan criticized Glamour UK and Brown’s gender identity in a tweet that garnered more than 114,000 likes. Key BackgroundThese global boycotts follow a long list of American companies that have been targeted by conservative pundits, politicians and social media users in response to their LGBTQ-inclusive marketing campaigns and merchandise. Outraged social media users targeted other companies, including Target and Kohl’s, for their Pride product lines, as well as Adidas and Starbucks for trans-inclusive marketing.

Source: International New York Times June 08, 2023 16:12 UTC