On Saturday, March 31, hundreds of thousands of boxing lovers and enthusiasts stayed up late to catch the world heavyweight boxing unification contest between Anthony Joshua and Joseph Parker. A fight against undefeated Deontay Wilder, holder of the World Boxing Council (WBC) title, is expected to happen this year. As the fame of the young man, who has never hidden his Nigerian roots, grows, one begins to wonder how Nigerian brands will take advantage. How will Nigeria make use of its ties to the brand Joshua? However, this article also poses the question to Nigerian brands; what will you do with the brand Joshua before he becomes astronomically out of reach?

Source: The Guardian April 06, 2018 04:18 UTC