Ashley Madison, the Toronto-based website that caters to people seeking sex outside of their marriages, was dealt with what should have been a crippling blow for any company. He acknowledged that in some instances, when a person is in a “horrible, terrible, loveless, sexless marriage,” Ashley Madison can provide a useful platform for temporary escape. “My marriage was over regardless of the affair.” Smith met her current husband on the website in 2008, and both are still Ashley Madison users. “If Ashley Madison gets hacked, it will change your life, so we put our standards way above even what financial situations would need,” said Buell. “It’s quite amazing.” Powers, who teaches the case of Ashley Madison in his executive MBA class, added that Ashley Madison doesn’t have a monopoly over the infidelity market “but they’re the most recognized because there’s always an advantage to the first move — they were the first ones.” The data breach increased the company’s notoriety, aided by the fact that Biderman was “a master marketer” — helping put the name “Ashley Madison” on the front pages without spending a dime, said Powers.

Source: thestar March 29, 2018 10:06 UTC