Online startups selling personal-care products from razors to deodorant are trying a radical new way to reach customers: the bricks-and-mortar retailer. Starting Monday, Native Deodorant, an online-only line of natural deodorants and soaps, will go on sale in Target Corp.’s 1,800 stores, according to the companies, a move hastened when Procter & Gamble Co. acquired the three-year-old startup.

Source: Wall Street Journal September 16, 2018 17:15 UTC