(Reuters) - An unprecedented third straight NBA Finals clash between the Cleveland Cavaliers and Golden State Warriors may highlight the league's lack of parity but will be a ratings bonanza nonetheless, say sports industry analysts. From the moment the final buzzer sounded after last year's Finals, the reigning champion Cavaliers and Warriors seemed destined to return this year for the ultimate grudge match between the last two NBA champions. The Warriors and their cast of All-Stars led by Stephen Curry and Kevin Durant are undefeated after sweeping their three best-of-seven playoff series, a feat never accomplished before. "But while we love great competition between great teams we don't want the rest of the season to be a foregone conclusion, particularly at the prices the NBA charges for tickets." Plus you've got a rubber match in that they will play three Finals in a row and each has won one," said Dorfman.

Source: The Star May 30, 2017 15:56 UTC