The Nestlé Cereal Metaclub invites fans to experience unique digital attractions in an immersive virtual world. A Nestlé Cocoa Plan Zone further spotlights how cocoa is responsibly sourced, and a virtual breakfast cereal factory - modelled after Nestlé's Karacabey Factory in Turkiye - highlights how renewable energy is efficiently used. To enter the Nestlé Cereals Metaclub, users can simply choose their favorite avatar and start exploring the space. Cereal Partners Worldwide is behind some of the world's most iconic breakfast cereals brands - NESQUIK®, CHEERIOS®, LION®, and KOKOKRUNCH® to name a few. About Nestlé Middle East and North Africa (MENA)Nestlé's heritage in the Middle East and North Africa goes back over 100 years with the sale of the first Infant Cereals in Egypt.

Source: The North Africa Journal April 28, 2023 19:06 UTC