PETALING JAYA: Analysts are upbeat about the earnings outlook of Sasbadi Holdings Bhd, a publisher of print and digital educational materials. The research house considers network marketing, from which the company received a licence last April, to be a key growth driver. As such, a more personalised marketing strategy could lead to better recognition and appreciation of such products by consumers. “In our earnings model, we have only assumed RM5mil contributions from its network marketing business for FY17, leaving room for further earnings upgrade,” it said. “Tendering process should end by March 2017,” it said, adding that higher earnings contributions could come from the second and third quarters as students purchase new books for the beginning of the school term.

Source: The Star January 25, 2017 23:18 UTC