The change is not limited to the marketing communication industry, it all includes the agriculture, insurance and the creative industry”. Highlights of the event featured three sessions. Among digital trends forecast to shape 2018 include the following: ephemeral content will rule social media, there will be an increase in videos and expansion of live streaming, increase in messaging platforms, continued investment in influencer marketing and a shift in focus to Generation Z.CEO of Street Toolz, Jerry Oche expressed his happiness at the turnout of people for the digital event. In a further reaction, he said, “The key learning for us is to look at these trends and see how we can take advantage of it in marketing communications and across all industries and sectors. 2018 is certainly going to be interesting in terms of trends in the digital space.

Source: The Guardian January 05, 2018 05:26 UTC