Specifically, the brokerage firm used this opportunity to reiterate its "buy" rating and $1,700 price target on AMZN, adding, "We have always expected Amazon to become a force to be reckoned with in digital advertising." For what it's worth, Loop Capital's price target represents an 8% premium to the stock's most recent perch near $1,574. The average 12-month price target among analysts, meanwhile, is $1,670.66. Options data has remained bullish on AMZN, with traders seemingly betting on it adding to its 86% year-over-year advance. The equity's 10-day call/put volume ratio at the International Securities Exchange (ISE), Chicago Board Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX) stands at 1.22, ranking in the 90th annual percentile.

Source: Forbes March 27, 2018 16:41 UTC