On a squad featuring, among others, Sargent and Weah, the United States reached the quarterfinals. An American at Barcelona will help boost the league’s profile in the United States, said Boris Gartner, chief executive of La Liga North America, a business and marketing venture. La Liga matches are televised in the U.S. on BeIN Sports, which lacks the reach of other sports networks. El Clásico, Gartner said, “is our Super Bowl.”“We want to always talk about it,” he said. “I am the first American to be in the selection of Barcelona, so I am really proud of that.

Source: Washington Post October 23, 2020 10:30 UTC