While the occasional project like Incredible India has been successful, there is little sustained marketing to tourism channels and on digital platforms. The bull and the nearby Veerabhadra temple were built in the early 16th century during the Vijayanagara empire. The temple is stunning because it is built both by adding stone (sculpture) and subtracting stone (in-situ carving) and sits atop a “tortoise-mound” hillock. On the push side, while the occasional project like Incredible India has been successful, there is little sustained marketing to tourism channels and on digital platforms. Tourism is an incredible way to showcase India’s rich and magnificent history, culture and diversity and simultaneously employ millions.

Source: Mint February 04, 2018 17:48 UTC