Star India will telecast IPL 11 with commentary in Tamil, Telugu, Kannada and Bengali, besides Hindi and English. Photo: HTNew Delhi: Five more brands including toothpaste maker Colgate-Palmolive India Ltd, dairy brand Amul and online travel portal MakeMyTrip have partnered with Star India Pvt. Since Star India plans to launch IPL on four regional language sports channels, Anil Jayaraj, executive vice-president and head of sales for Star India, said the proposition seems to be a hit with advertisers. Star will telecast IPL with commentary in Tamil, Telugu, Kannada and Bengali besides Hindi and English. It’s great to partner with Star and be a part of this biggest sporting event in India.

Source: Mint February 21, 2018 20:48 UTC