To put so much passion and effort into something that can be enjoyed by everyone, it was inspiring,” says Jennifer Kim. Kim returned from that trip with amlou, of course, and a dream that she would create something with the same values and quality. The orange blossom and Moroccan mint hand sanitizers contain 70% alcohol, but also rich argan oil to combat dryness. Plans include expanding their collection with products inspired by future travels and getting into brick-and-mortars (most of their business is from online sales). When we speak to Kim, she recalls her serene morning eating amlou toast; she’s down to her last spoonfuls of the Moroccan treat.

Source: The North Africa Journal December 14, 2021 19:02 UTC