New Zealand's America's Cup prowess is an excellent example of a wave companies can ride to boost export receipts, according to a senior business advisor. Bignell says New Zealand's services sector also has "huge untapped potential" in exports. Our total exports in the services sector totalled $16.4 billion in 2013, growing to $21.6 billion last year - growth of 32 per cent. "I'm talking about architecture, engineering, legal services, financial services and that combination of technology and services," he says. One food company he had worked with had tried to enter a major export market - but had failed before realising their mistakes and trying again a few years later, this time successfully.

Source: New Zealand Herald June 28, 2017 23:37 UTC