America's Cup: Prada to be replaced as event sponsor for 2024As sponsor Prada's representative in Auckland, the late Francesco Longanesi Cattani present the Prada Cup to Luna Rossa skipper, Max Sirena © Carlo Borlenghi / Luna Rossa As sponsor Prada's representative in Auckland, the late Francesco Longanesi Cattani present the Prada Cup to Luna Rossa skipper, Max Sirena © Carlo Borlenghi / Luna Rossaby Duncan Johnson/Stuff 23 Oct 08:57 HKTThe America’s Cup is looking for new sponsors after Italian fashion giant Prada was squeezed out of the next regatta in Barcelona in 2024, writes Duncan Johnstone on Stuff.co.nz. The decision by Prada ends an acrimonious period between the Italian syndicate Luna Rossa Prada Pirelli and Cup champions Emirates Team New Zealand. “We have completely re-engineered our sponsorship model since Auckland. That model was based on the relationship around the Prada domination of all properties, it was broken and needed a new approach,” Team New Zealand boss Grant Dalton told Stuff. “But Barcelona is helping enormously, and it is everything we hoped it would be, it’s amazing.”For the full story click here

Source: Stuff October 23, 2022 01:03 UTC