Domino’s launched a promotion that rewards customers with $3 off a future online delivery order for every $3 or more they tip a Domino’s delivery driver. “Domino’s wants to say ‘thanks for the tip’ by tipping you back.”The promotional strategy serves several purposes for Domino’s. Tip fatigue is a problem for both Domino’s delivery drivers, who make a meaningful portion of their income from tips, and Domino’s business model. Domino’s delivery drivers’ pay is linked to tips. But the Domino’s driver said they were “grateful” Domino’s promotional campaign exists, and were fearful hours would be cut or earnings would go down if Domino’s raised wages.

Source: The Nation May 06, 2024 03:03 UTC