She’s 21, and she sells products on TikTok LIVE for a living. To do that, it has partnered with third-party agencies like this one, run by Chinese Americans with experience in e-commerce. The goal is to train creators to sell products live to a social audience and make the platform a mainstream shopping destination in America. Everyone, you know, like, is on TikTok, but my friends don’t know about TikTok LIVE. That’s how I make my full- time money to pay my bills, pay my rent, pay my credit card off.

Source: New York Times May 17, 2024 11:25 UTC