MAT is a family-owned Lebanese brand founded in Beirut in 1996. Credit: muosagfx / Shutterstock.com. Americana Restaurants International (AMR) has brought Lebanese quick service brand Malak Al Tawouk (MAT) into its portfolio through two related transactions. These existing MAT franchisees operate seven stores in the UAE and three stores in Saudi Arabia. AMR said the existing MAT franchises have annualised revenue of nearly $21.1m. The acquisition of the existing MAT franchisees is valued at $20.8m.

Source: The North Africa Journal February 09, 2026 21:04 UTC