In December, the Supreme Court of Canada ruled 7-2 in favour of cutting out American commercials from Canadian broadcasts of the Super Bowl and replacing them with Canadian ads. From 2017 to 2019, Canadians who watched the Super Bowl on American channels like NBC or Fox were shown American advertisements. American Super Bowl advertisements are events unto themselves and often attract a lot of hype. WATCH: The $20 million political Super Bowl ads. Canadian advertisers want to target Canadian audiences, and having all the Canadian audiences flock to watch American ads doesn’t favour that.

Source: Huffington Post January 27, 2020 22:07 UTC