American Media announced today that it's acquiring 14 adventure and sports media brands from TEN: Publishing’s Adventure Sports Network. It will bolster AMI's Active Lifestyle Group, which will now include the 14 incoming brands as well as Men's Journal, Muscle & Fitness and Muscle & Fitness Hers. The ASN brands have also effectively engaged a millennial audience with video, delivering more than 60 million monthly views across its portfolio. “ASN’s brands—focused on deep passion and engagement from their readership—are an extraordinary compliment to Men’s Journal,” said Men’s Journal Chief Content Officer Greg Emmanuel, to whom the ASN content team will report. In addition to the Dew Tour, the ASN brands execute several consumer experiential, content-driven and sports-specific events.

Source: Forbes February 01, 2019 21:11 UTC