Jason Gay spoke to Oath CEO Tim Armstrong about the sponsorship deal. Why sponsor a cycling team? Oath, as a part of Verizon, is very [invested] in sports overall and we have a growing global presence. Whenever anybody gets involved with a cycling team, invariably the question of doping comes up and the history of drug scandals in the sport. I stick to my bike lane—and we have some of the world’s best marketing people here, [like Oath] CMO Allie Kline.

Source: Wall Street Journal July 28, 2017 15:11 UTC