More than 600 international brands used Alibaba’s live-steaming capabilities to introduce their brands and 11.11 products got customer feedback in real time. At Alibaba’s 11.11 Countdown Gala Celebration, consumers in front of the televisions could be seen shaking, scanning, chatting, browsing and buying with their mobile phones. Alibaba is showing that virtual reality shopping is not sci-fi. Innovation in online shoppingAlibaba has introduced innovation to enhance consumers’ online shopping with augmented reality and Omni-channel Commerce, a location-based augmented reality mobile game featuring the Tmall cat mascot called “Catch the Tmall Cat”. When Alibaba’s 2016 11.11 Global Shopping Festival began, in the first 5 minutes total GMV settled through Alipay exceeded 6.8 billion yuan (Bt35 billion).

Source: The Nation Bangkok November 14, 2016 05:23 UTC