The result is Amazon Spark , a new shopping-focused "social network" aimed at getting hardcore Amazon users to spend even more money with the e-commerce giant. Like Pinterest, Spark lets users share photo-heavy posts about their interests, ideally those leading to shopping. A cursory glance on Wednesday showed polished-looking photos of travel scenes, cosmetics and kitchen gadgets for the interests "travel," ''food" and "beauty & grooming." Spark has drawn comparisons to both Pinterest and Instagram, but it's unclear if it will be a threat to either. Pinterest, a seven-year-old service now valued at more than $12 billion, didn't respond to a request for comment.

Source: ABC News July 19, 2017 21:21 UTC