And, sure, you can already buy Nike products through third-party sites on Amazon. ... Nike goods can already be found on Amazon subsidiary Zappos.com, and its shoes and gear can be found through third-party sellers on Amazon. But investors saw mostly the gravitational pull of Amazon, sending shares of Dick's Sporting Goods, Hibbett Sports, Big 5 Sporting Goods, Finish Line and Foot Locker plummeting between 4 percent and 5 percent in Wednesday trading. For example, Cristiano Bellavitis, a portfolio manager of Integer Investments, who holds long positions on Nike, Amazon and Foot Locker. He wrote a piece posted to Seeking Alpha that said Amazon isn't an immediate threat to sporting goods retailers.

Source: Forbes June 22, 2017 18:33 UTC