Amazon worth a trillion? Advertising holds the key - News Summed Up

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Amazon worth a trillion? Advertising holds the key


The world’s largest online retailer could grow almost a third bigger in the next four years.Amazon.com, Inc. is on track to reach $1 trillion in market capitalization by 2022, according to a sum-of-the-parts analysis from Jefferies analyst Brent Thill. That would be a 29 percent jump from Monday’s valuation of $773.8 billion, already greater than the combined market value of Walmart Inc. and Alibaba Group Holding Ltd, the next two biggest retailers.Thill sees “plenty of avenues” for Amazon’s revenue to more than double over four years to near $500 billion. The company’s aggressive push to expand its advertising business will be a key driver, as the shift in ad spending to online platforms has helped it grow without needing to compete for dollars with Facebook Inc. or Alphabet Inc .’s Google . Still, Amazon could reach $1 trillion sooner than even Thill expects. Analysts from Wolfe Research and Monness, Crespi, Hardt & Co. both carry price targets of $2,000, which would put Amazon just shy of the trillion-dollar mark within a year based on the current number of shares outstanding.


Source: Economic Times March 13, 2018 15:11 UTC



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