Amazon has landed the rights to exclusively stream one National Football League playoff game next season on its Prime Video platform, a source familiar with the matter told CNN. The deal comes less than a month after NBCUniversal’s Peacock became the first-ever platform to exclusively livestream an NFL playoff game. The source said Peacock did not lose the rights to exclusively stream a playoff game. Earlier this month, Amazon reported a 24% year-over-year increase in total viewership of “Thursday Night Football” this season, citing Nielsen. The NFL declined to comment and Amazon has not responded to CNN’s request for comment.

Source: CNN February 10, 2024 22:45 UTC