NEW YORK (AP) " Amazon's own video store will no longer have the starring role on the company's Fire TV streaming devices. Software updates coming this year will give movies and TV shows from Netflix, HBO and other competitors equal prominence on the devices' home screen. The approach is similar to one Apple took when it refreshed its Apple TV device last year. The development comes as leading video services make major investments in original shows, making it difficult for any single service to fulfill all of a viewer's needs. Amazon says older devices will get the updates, too, but no timetable was given.

Source: New Zealand Herald October 20, 2016 13:07 UTC