Amazon has hired former Myntra chief creative officer Gautam Kotamraju to lead its push into private brands in fashion. Amazon has hired former Myntra chief creative officer Gautam Kotamraju to lead its push into private brands in fashion. He headed the company’s private brands business and then moved on to the role of chief creative officer before leaving in May. Amazon hasn’t decided on a timeline for the launch of its proposed private brands in fashion, they said. Within fashion, private brands offer fatter margins to marketplaces than third-party brands.

Source: Mint August 24, 2016 21:11 UTC