E-commerce major Amazon has signed an agreement to acquire some assets from the Times Internet-owned streaming platform MX Player. It is to be noted that Amazon has signed an agreement to purchase some assets from MX Player. Also read: AWS expects accelerated growth in India with Amazon BedrockAmazon has been in discussions to acquire MX Player, the ad-supported streaming space, since early 2023. Currently, Amazon operates a subscription-based streaming service called Prime Video that is bundled with its Amazon Prime subscription service, as well as a free ad-supported streaming service called miniTV, introduced in May 2021. The asset purchase of MX Player, which has deep penetration in tier 2 and 3 and beyond, will also help Amazon’s rural push.

Source: The Hindu June 07, 2024 01:57 UTC