During the lead-up to the annual holiday, Amazon and Flipkart have played a cloak-and-dagger game, each waiting for the other to announce sale dates. During the lead-up to the annual holiday, Amazon and Flipkart have played a cloak-and-dagger game, each waiting for the other to announce sale dates. When the domestic player finally went public with its timetable, Amazon responded by timing its four-day Great Indian Festival Sale to exactly overlap with Flipkart’s Big Billion Days Sale. The buzz of activity at the warehouse will only quicken when the Amazon sale opens on Thursday. A lot, however, rides on the upcoming peak sale period when Amazon and Flipkart will strain their hardest to get buyers’ attention.

Source: Mint September 21, 2017 04:30 UTC