The timeline for Amazon's Transformer project is also unclear, and the people cautioned it could be scrapped if the strategy shifts or due to financial concerns. Amazon packaged the Fire Phone with a free year of Amazon Prime, but it nonetheless sold poorly. Mandate for 'breakthrough' gadgetsThe project is being led by a year-old group within Amazon’s devices unit called ZeroOne, whose mandate is to create “breakthrough” gadgets, the people said. The head of Amazon’s devices and services unit, Panos Panay, has been working to reverse years of unprofitability in the division. A dumbphone or feature phone could also help Amazon market it as a potential second handset to accompany iPhones and Samsung Galaxies already in customers’ pockets, the people said.

Source: The Telegraph March 20, 2026 11:58 UTC