Amazon is planning to move its huge Prime Day shopping event forward this year, shifting the sale from July to late June. Prime Day, which launched in 2015, has become a major moment for both Amazon and the millions of third-party sellers that rely on the surge of bargain hunters. Retailers, including Walmart and Target, typically run their own promotions alongside Prime Day to capture shoppers hunting for deals. Momentum Commerce, a major online shopping firm, reported a 41 percent plunge in Amazon sales compared to the first day of the previous year's event. On the other hand, tax refunds are expected to put extra cash in many Americans' pockets - potentially fueling another Prime Day shopping spree.

Source: Daily Mail March 14, 2026 14:20 UTC