Copy LinkAmazon has unveiled “Amazon Haul,” a new budget-focused storefront within its mobile app and website, aimed at competing with fast-growing Chinese retailers Shein and Temu, the company announced today. The launch comes as Amazon faces mounting competition from Temu and Shein in the low-cost retail space. Safety and compliance focusAmazon aims to differentiate its offering through enhanced product safety measures and regulatory compliance, backed by its “A-to-z Guarantee”. “We’re ensuring all products meet our strict safety standards while maintaining competitive pricing,” an Amazon spokesperson said. Market strategyThe rise of Temu and Shein has been particularly notable among younger consumers seeking affordable merchandise across various categories.

Source: Libya Today November 14, 2024 03:58 UTC