As Carr explains, Amazon created its own way of doing things partly through studying the success of other world-beating corporations such as Toyota, GE and P&G. “Anyone who thinks he won’t be a very powerful force at Amazon for many years doesn’t know Jeff or the company. Amazon’s 14 leadership principles provide simple ground rules such as putting the customer first, staying curious, thinking big and earning trust. Think big: Thinking small is considered a self-fulfilling prophecy. Working Backwards – insights, stories, and secrets from inside Amazon by Colin Bryar and Bill Carr is published by St Martin’s Press.

Source: The Irish Times March 11, 2021 04:41 UTC