Amazon has apologised after sending a legal notice to a fishmonger demanding his chain of stores stop advertising “prime day” fish. US-based firm Amazon has registered “prime day” – which is its slogan for an annual two-day event of deals and offers for its Prime members – as a trademark. But Mr Moxon said “prime day” catch was a “nice, neat little phrase” fishmongers used to advertise it had top-quality fish in stock. Despite the online retailer backing down, Mr Moxon called its attempt to stifle the use of “prime day” branding “heavy handed”. The solicitors said: “Amazon appreciates your enthusiasm for its Prime Day; however, they want to make sure the Prime Day trademarks aren’t used in this way or by other brands.

Source: Irish Independent July 05, 2021 01:30 UTC